Brochure of POM (Principles of Marketing)

What you will learn:

1-    To understand customers’ needs and wants

2-    To determinethe besttarget markets the organization can serve best

3-    To developa compelling value proposition

4-    Attracting and growing valued customers

5-    To understandthe ways to build trust-building relationships with customers

6-      Making your brands a meaningful part of customers’ conversations andlives.

How you will benefit from this workshop:

1-    You acquire modernmarketing skills about how to put the customer at the heart of your marketing campaigns and getting better results.

2-    You can easily and effectively create customer values

3-    You learn how to better engage with customers in a fast-changing, digital marketplace.

Workshop outlines:

1st Session:

Marketing Definition and process

a. What is marketing

b. Market Place and Customer Needs

c. How to design a Customer Value-Driven marketing strategy and plan

d. Customer Relationship Management and value capturing

e. The chancing Marketing Landscape

2nd Session:

Marketplace and consumer value

f. Marketing environment analysis

g. Marketing Information Management

h. Buyer behavior B2C

i. Buyer behavior B2B

3rd Session:

Designing a Customer-Value marketing strategy

j. Creating value for target Customers: Customer value-driven marketing strategy

k. Building customer value: products, service, brands

l. New products and the product life cycle

4th Session:

m. Understanding and capturing customers value

n. Pricing strategies

o. Delivering customers value: marketing channels

p. Retail and wholesale

5th Session:

q. Integrated marketing communication strategy

r. Advertising and Public relations

s. Personal selling and sales promotions

t. Direct, Online, Social Media and Mobile Marketing

6th Session:

Extending Marketing

u. Creating competitive advantage

v. The global marketplace

w. Sustainable marketing: Social responsibility and ethic

Materials:

Electronic copies of slides in the form of PDF workbook. A certificate will be provided at the end of the course.

Duration:

Online: Six Online sessions, each session will be three hours with a 15 minutes break.

Classroom: 3-day course

Location:

Online: Zoom platform

Classroom: Client’s offices worldwide.

Who can participate:

These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketplace. In these digital times, far-reaching advances and keeping the place in the market have profoundly affected every department of business. Therefore, it is beneficialfor Business Professionals from Sales and Marketing Departments to participatein this workshop in order to stand out from the crowd.

About the workshop

The courses and content of this workshop are the most-trusted sources for learning the basic marketing concepts and practices. This workshop introduces the fascinating world of modern marketing in a complete, practical, and engaging way. This workshop equips marketers with skills to make the complex world of marketing practical, approachable, and enjoyable.

The workshop instructor will be Samira Heshmatzadeh, the business and marketing advisor with 12-years of experiences in several different industries and firms.